Built

on

 Flavors Tried: 

  • Salted Caramel, Cookies and Cream, Double Chocolate, Peanut Butter Brownie, White Peanut Butter Raspberry, Mint Brownie
  • Brownie Batter Puff, S'mores Chunk
Yet To Try: 

  • Coconut, Coconut Almond, Peanut Butter
  • Most Puffs

Overall Rankings

1. Salted Caramel (88)
2. Double Chocolate (87)
3. Mint Chocolate Brownie (86)
4. Cookies and Cream, White Peanut Butter, Peanut Butter Brownie (Tie, 84)
5. Raspberry (82)
6. Brownie Batter Puff (78)
7. S'Mores Chunk (73)

General Thoughts

You can't beat those macros, and the frequent sales are awesome. Whenever these go on sale, I usually can't help but make a purchase. The puffs use collagen as their primary protein source, which I don't love for muscle-building purposes, but the regular bars are great. Texture is a bit chewy, and flavors are inconsistent, but that's to be expected when you're eating a bar that's like 50% protein.

Price

These tend to be expensive, but they run frequent sales. You can often get them for $1.5-2 per bar or less. 12/15.

Fullness Factor

These don't keep me full for very long, but given the macros that's understandable. I would have to eat two of these to make it a fair comparison to many protein bars. However, they are still a little low on fiber. 13/15.

Flavors

Salted Caramel







  • Nutrition: Out of this world (17P/130Cals), and quality protein too (whey). Maybe slightly high in sugar? Low in fiber? It's hard to complain. 34/35.
  • Taste: Very good, not unlike a milky way. Some call it too chewy, but I don't mind it. Still, I wish it were slightly saltier. 29/35.
  • Overall: 88

Cookies and Cream











  • Nutrition: Identical to salted caramel. 34/35.
  • Taste: Not bad, but nothing like an Oreo. Almost has a generic protein bar flavor if that makes sense. The chewiness also definitely detracts from the experience. 25/35.
  • Overall: 84

Double Chocolate











  • Nutrition: Identical to salted caramel. 34/35.
  • Taste: Definitely generic protein bar flavor, and for some reason the chewiness really stood out - even more so than on the previous ones. For a chocolate flavor, I'm disappointed. It was slightly better when microwaved, but you really have to time it - even 5 seconds too long and it's ruined! 28/35.
  • Overall: 87

Peanut Butter Brownie






  • Nutrition: By far their worst so far, but still comparable to Pure protein or Quest (though it is low fiber. At 19P/180Cals, 31/35.
  • Taste: I let mine sit out too long, which  might make it hard to be objective. It was very good and not very peanut butter-y. Honestly, it tasted like a better chocolate than their chocolate flavor. So it was surprisingly good based on the low expectations the previous bars set I guess. 28/35.
  • Overall: 84

White Peanut Brownie


  • Nutrition: This is just one of their normal bars, but with 20 extra calories (150) and 1g extra sugar (5g). Even a downgrade in Built's macros is still better than 99% of the market. 33/35.
  • Taste: Holy shit was this one chewy. I preferred it normal to microwaved. It wasn't particularly tasty - the peanut butter was a letdown (which is the whole reason I got the damn thing), but the white chocolate was surprisingly tasty, and I'm not a white chocolate guy. 26/35.
  • Overall: 84

Mint Brownie

  • Nutrition: Identical to salted caramel. 34/35.
  • Taste: I didn't get a lot of "brownie" (though I suppose it's the same as their generic brownie flavors, which are basically just chocolate). The mint was very nice, but artificial tasting, reminding me of Junior Mint candy (except maybe a little milder). 27/35.
  • Overall: 86

Raspberry

  • Nutrition: Identical to salted caramel. 34/35.
  • Taste: Very artificial (not much else to say honestly). Wasn't expecting a chocolate coating. 23/35.
  • Overall: 82

Brownie Batter Puff


  • Nutrition: I mean, it's hard to complain, but note their puffs used collagen as their primary source of protein, and this is definitely higher sugar than I'd like. 26/35.
  • Taste: I like it - these are definitely less chewy and more like a marshmallow than their bars, but nothing exceptional. I don't love the marshmallow texture, but it's definitely something different. 27/35.
  • Overall: 78

S'Mores Chunk

  • Nutrition: This is starting to push it. It's high sugar, doesn't pass the test (15P/160Cals), and again has collagen as its primary protein source. 23/35.
  • Taste: Not offensive, but honestly disappointing (I thought their puffs tasted very marshmallow-y, so I had high hopes this might actually replicate a S'Mores). It looked deceivingly good too. 25/35.
  • Overall: 73/10

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